Theoretical Terms
1.
Post-modern - C The semiotic landscape of a society dominated
by
consumer culture and information technology
2.
Post-modernity - E A historical period in Western culture after the
Second
World in which society became dominated
by
information technology
3.
Parody - A To
copy something in a humorous and tongue in
cheek
way.
4.
Pastiche - D A
copy without an original
5.
Hyper-reality - K The collapse of the distinction between the real
and
simulated.
6.
Consumer culture - B A culture and society in which individual and
collective
identity is constructed in material acts of
economic
exchange e.g. shopping
7.
Simulacrum - H To
copy something without humour, irony or
anything
else that communicates difference
8.
Cultural capital - F The knowledge and information that informs
people’s
cultural consumption in a post-modern
society
9.
Signifier and the signified - G The basic units of semiotic analysis.
10.
Multi-accentuality - L The way in which meaning changes
according to
context
and over-time.
11.
Ideology - J A
system of belief or ideas.
12.
Hegemony - I The
dominant way of thinking about society and
culture
enforced by the ruling class.
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